An Open Letter From Brian Lenney to Anyone Who Wants to Hire the Best Copywriter…

From the Actual Wooden Homemade Desk of Brian Lenney
Boise, Idaho

Dear Reader,

If you’re like most people…

… when you think about hiring a copywriter, you think it’s really, really confusing. 

It feels like this giant world…

  1. You don’t know where to start…
  2. And you don’t know what to do…
  3. And even when you find someone that might work…

… you don’t know if you’re getting the BEST!

Well that’s why I’m writing this to you.

Because…

The best copywriters are all dead or charge more than most people make in a year for a single project.

It’s true.

So…

Unless you:

Want to cough up $80,000 for ONE sales page (& a few emails), just so you can tell your colleagues: “We paid the best copywriter $79,876 for this new “site rewrite” – isn’t it awesome?!”…

OR…

Can bring Gary Halbert back from the dead…

You CAN’T hire “the best copywriter.”

But…

You can hire a good one, like me (but you’re free not to – of course).

I mean… these people think I’m worth my salt:


“One of the most talented writers on both hemispheres. When someone uses a personal story to teach something marketing related I call it a ‘Brian Lenney.'” ~A 33-year-old former gambler, heavy smoker, full-stack inbound marketing survival ninja from Germany, who is for some reason more often broke than he should be


“Brian Lenney is the guy who storytells the heck out of everything. And he is freaking awesome at it.” ~A 24-year old male marketing manager from Russia (will be promoted to CMO in 3 weeks) that loves booze (especially stout beer, Belhaven for the win!) and DIY-stuff, and hates marketing (suddenly) and marketers


And those dudes can’t be wrong (right)?

So…

If you want a direct response financial copywriter who’s worked with the biggest and baddest financial publishers on the globe (if it is indeed a globe)…

send me an email.

Cheers,

Brian-Lenney
Brian Lenney
Not the best copywriter (but, a good one)

Brian Lenney - A Good Copywriter

P.S. I write direct response emails, landing pages, sales pages, webinars, VSLs, financial promos, upsells, downsells, and ads for financial education and FinTech companies (like Robert Kiyosaki’s Rich Dad company, one of my favorite clients). ** No blogs, flyers, website pages, brochures, catalogs, product descriptions, or Pinterest quotes here, sorry. 

P.P.S. Just so ya’ know… I charge project fees. There’s no such thing as an hourly rate, page rate, or “per-word” rate for the pros. This would only encourage me (aka the copywriter) to take as long as possible and it’d incentivize the client (aka you) to micromanage and rush the project. When that happens – nobody wins. Only newbie, inexperienced copywriters (the kind you shouldn’t be hiring) – charge hourly rates. Copywriters <cough>good ones</cough> don’t offer hourly rates for the same reason Metallica doesn’t. It’s about the value of the final result you get (for example, an amazing concert, or, a sales page) – NOT how long it takes the practitioner to achieve it.

Think about it… if you want an email campaign and it takes 13 hours or 3 hours, the end result is still the same (i.e. you get an email campaign). So please don’t ask me (or any other serious copywriters) about hourly, per-page, or per-word rates. I charge for value, not time. BUT – for consulting (which, IS an hourly thing because you’re buying my time) I do have an hourly rate (and you can ask me about it if you’d like).

P.P.P.S. See what these folks had to say about me. I could give you more but those testimonials should suffice. 

P.P.P.P.S. This has NOTHING to do with copywriting but maybe you want it anyways. It’s a PDF guide I wrote for fun with nothing to sell or convince you to buy, called: “How to be a Coffee Snob.” Enjoy.